Anita Flejter, EMBA

Entrepreneurial Mindset | Educator | Demand Generation | Marketing Operation | GTM | Event Strategist | Branding

Experience

CO-FOUNDER | DIRECTOR OF DEMAND GENERATION & MARKETING

Ultimate Tango, Boston, MA
Full-time
Jan 2013 - Present 
9 yrs 5 mos

Define GTM strategies. Implement demand generation strategies, social media, and thought leadership, design and monitor the performance of impact-oriented campaigns. Create a unified digital presence. CRM management; sales process alignment; marketing automation; relationship retention and event marketing; public relations.

◆ Developed Marketing strategy including niche-specific GTM tactics to reach clearly defined buyers personas and boost conference attendees to 395 participants within 3 weeks.

◆ Advanced customer retention tactics to minimize churn, increase CLV, and boost ROI to 114%.

◆ Researched and reached out to over 100 businesses within the niche with a 23% response rate to increase participation in collaborative co-promotion virtual summit project, initiating and cultivating strategic partnerships.

◆ Proposed and executed curriculums restructure and reconfigured paid ads strategy based on data analysis to cut CAC in half and increase revenue by 66%.

◆ Scripted, recorded, edited, and marketed a series of online courses building an initial customer base of 378 subscribers within the first 3 months, 1332 customers by the end of the first year, and doubling it in the following year.

◆ Implemented effective and relevancy-based methodology of contact creation and become recognized as the #1 blog within the industry in 2022.

◆ Led a 4-member remote team to implement proprietary lead capture strategy and re-branding campaigns, in addition to administering staff members and contractors for organizing events, conferences, and trade shows.

BRAND AMBASSADOR & EVENTS COORDINATOR

ThePower Business School, Boston, MA
Freelance / Volunteer
Sept 2020 - Present 
1 yr 9 mos

Become the point of contact between The Power MBA and colleagues in the Boston Area. Responsible for keeping the local community active. Responsible to coordinate and hosting monthly webinars via Zoom and maintaining contact with sponsors, speakers, and panelists. Instrumental in facilitating communication, promoting networking, and creating synergies between colleagues.

CREATIVE MARKETING DIRECTOR | SOCIAL MEDIA & EMAIL MARKETING COORDINATOR | CO-FOUNDER

Adelante LLC, New York, NY
Full-time
Sep 2013 - Oct 2015 
2 yrs 2 mos

Co-founder. Fine-tuned Go-To-Market Strategy. Directed efforts to establish and cultivate a positive brand image through multi-channel marketing. Conducted market research defining the target audience, analyzed industry trends, and orchestrated marketing campaigns. Generated strong PR coverage and expanded social media reach.

◆ Coordinated and rearranged email lists to improve content relevancy. Performed quality assurance testing and evaluated various tagging strategies within CRM software to ensure optimal email frequency, cadence, and content accuracy (manage to reach 38% open rate and over 50% click-through rate).

◆ Amplified B2B customer base by over 500% through well-researched listings, deliberate outreach through LinkedIn, extensive A/B campaign testing, organic and paid social media marketing, and creative online and print marketing collateral (direct and guerilla strategies),

◆ Drove an 800% increase in website traffic through relevant content and nurturing emails, audience segmentation, optimizing visitor experience, and employing digital marketing vehicles such as SEO, content marketing, and paid media.

◆ Spearheaded all email marketing campaigns, from ideation to completion, to engage local and global communities as well as present compelling brand stories and narratives in coordination with internal stakeholders and partners.

◆ Established and maintained for 2 years digital presence and ensured consistent outreach via organic and paid traffic on various social media channels (Facebook, LinkedIn, Twitter, GMB, YouTube, Instagram, and Pinterest).

MARKETING MANAGER | EVENTS COORDINATOR

Stepping Out
Full-time
Jan 2011 - Sep 2013 
2 yrs 9 mos

◆ Instrumental in creating a strategic partnership with initial competitor leading to doubling SOS’s revenue.

◆ Developed event promotion and communication strategies for over 200 events (annually), prioritized and allocated resources within budgets up to $100,000, addressed emergent issues and strengthened organizational messaging.

◆ Orchestrated staff, audio/video presentations, equipment rental, catering, and accommodation services for conferences, fairs, exhibits, training, and workshops that ranged from small panel discussions to events with over 600 participants.

◆ Enhanced clients' retention by over 400% and strengthened customer engagement by orchestrating highly innovative and effective direct marketing strategies and cultivating strong trust-based relationships through communication.

◆ Conceptualized and executed marketing campaigns as well as devised innovative photos, videos, and other printed marketing material to publicize and revitalize the multi-purpose event space.

Education

• Quantic School of Business and Technology
  Executive MBA, Business, Management, Marketing, and Related Support Services
  Nov 2020 - Feb 2022
  
  
• ThePower Business School
  Master of Business Administration - MBA, Communication and Media Studies, Marketing, general
  Sep 2020 - Jan 2022
  
  
• Akademia Sztuk Pięknych im. Jana Matejki w Krakowie
  Master of Arts (M.A.), Art Conservation & Restoration
  1998 - 2004
  
  
• Graphic and Graphic Design School in Lomza, Poland
  Graphic Design and Illustration
  1993 - 1998