Anita Flejter, EMBA

Expertise in Demand Generation, Operations, GTM, Events & Branding | Transforming complex marketing challenges into successful campaigns through clarity, actionable strategies & entrepreneurial spirit. 

Experience

Selected Career Highlight

★  Increased revenue $4M by developing and implementing high-impact integrated marketing strategies: digital advertising, social media, content marketing, and email campaigns.

★ Scaled dynamic community from ~700 to 7,827, boosting customer engagement and retention while ensuring optimal use of resources (on a limited budget of $150K annually).

★ Amplified customer base by over 500% through targeted A/B testing, robust social media campaigns, and dynamic online and offline marketing collateral.

★ Created a LinkedIn newsletter, gaining 3,118 subscribers, and setting up multilevel retargeting campaigns with a $150K annual budget to foster a consistent sales pipeline.

★ Generated 2000+ leads and nearly 300 sales opportunities by proposing and leading a bi-monthly video podcast series.

DIRECTOR OF DIGITAL MARKETING

NETINT Technologies, Canada, Remote |  Startup B2B tech firm providing innovative video processing ASIC VPUs globally.

Full-time
2022 - Present 

◆ Established and executed digital marketing strategy for venture-funded tech company NETINT, integrating efforts across sales, product, and customer service teams using HubSpot CRM.

◆ Directed the overhaul and rapid expansion of the digital marketing department, driving lead generation, customer engagement, and revenue growth, with marketing contributing 80% of total revenue.

◆ Collaborated with the CMO and Creative Director on brand messaging and optimized sales funnel performance.

◆ Developed a data entry, analysis, and reporting system with the COO, reducing MQL to SQL time by 50%.

◆ Led a team of 11 with 3 agencies, coordinating BI tools, pipelines, and HubSpot CRM implementation.

◆ Managed partner relationships focusing on tradeshows, events, and co-promotional efforts.

◆ Grew LinkedIn Page followers from ~700 to 8,048, building a thriving online community from scratch.

◆ Led the implementation of HubSpot CRM, streamlining customer journey tracking and team collaboration.

◆ Set up key analytics tools like Google Analytics, ZoomInfo, HotJar, and Snitcher to monitor web traffic and user intent.

◆ Developed 20 hours of training programs, integrating marketing, sales, and customer service within HubSpot CRM.

◆ Created a newsletter to bridge the gap between marketing and technical teams, improving collaboration.

◆ Executed webinars and online symposiums, generating ~700 leads from two events.

◆ Managed PPC budgets, annual marketing finances, and introduced cost-effective account-based marketing strategies.

◆ Published thought leadership content in high-profile outlets, enhancing brand visibility.

◆ Implemented content strategies for lead generation and developed a knowledge hub targeting market segments.

◆ Conducted sequenced outreach via an ABM approach and implemented multi-level retargeting ad campaigns

HEAD OF OPERATIONS

Ultimate Tango, Boston, MA |  B2C and B2B academy offering immersive tango instruction via proprietary curriculums.

Full-time
2015 - 2022

◆ Managed and oversaw this subscription-as-a-service model, responsible for all aspects of marketing and operations including digital marketing initiatives with a team of 7 instructors, 4 marketing assistants, and administrative staff.

◆ Developed and managed annual marketing plan and budget, achieving market penetration and thought leadership through expertly crafted, SEO-optimized content published on major platforms.

◆ Managed relationships with external vendors, including accounting and cleaning services.

◆ Engineered an 800% increase in website traffic by revitalizing web content, optimizing user experience, and leveraging advanced analytics to understand and meet audience needs.

◆ Established a prominent online presence, brand authority, and thought leadership, as evidenced by features in major publications like Authority Magazine and Thrive Global and sustained a top-ranked industry blog with over 250 articles.

MARKETING DIRECTOR | EVENTS & RENTALS COORDINATOR 

Adelante LLC, New York, NY |  Creative spaces in the heart of NYC, supporting photo / film shoots and bespoke event hosting.

Full-time
2011 - 2015 

◆ Built and implemented competitive marketing strategy for 2 B2C and B2B multifunctional creative spaces in Manhattan, establishing marketing processes and personalized outreach.

◆ Directed both digital and analog / traditional marketing initiatives, elevating market presence and community interaction of each of these top-rated venues.

◆ Achieved a 400% increase in client retention and customer engagement through targeted promotional strategies.

◆ Spearheaded cross-functional campaigns that amplified local presence via partners-oriented event and co-promotions.

◆ Orchestrated staff, equipment rental, catering, and accommodation services for conferences, fairs, exhibits, training, and workshops that ranged from small panel discussions to events with over 600 participants.

Education

• Quantic School of Business and Technology
  Executive MBA, Business, Management, Marketing, Sales, and Related Support Services
  Nov 2020 - Feb 2022
  
  
• ThePower Business School
  Master of Business Administration - MBA, Communication and Media Studies, Marketing, general
  Sep 2020 - Jan 2022
  
  
• Akademia Sztuk Pięknych im. Jana Matejki w Krakowie
  Master of Arts (M.A.), Art Conservation & Restoration
  1998 - 2004
  
  
• Graphic and Graphic Design School in Lomza, Poland
  Graphic Design and Illustration
  1993 - 1998