Anita Flejter, EMBA

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Experience

Selected Career Highlight

★  Increased revenue $4M by developing and implementing high-impact integrated marketing strategies: digital advertising, social media, content marketing, and email campaigns.

★ Scaled dynamic community from ~700 to 7,827, boosting customer engagement and retention while ensuring optimal use of resources (on a limited budget of $150K annually).

★ Amplified customer base by over 500% through targeted A/B testing, robust social media campaigns, and dynamic online and offline marketing collateral.

★ Created a LinkedIn newsletter, gaining 3,118 subscribers, and setting up multilevel retargeting campaigns with a $150K annual budget to foster a consistent sales pipeline.

★ Generated 2000+ leads and nearly 300 sales opportunities by proposing and leading a bi-monthly video podcast series.

      DIRECTOR OF DIGITAL MARKETING

      NETINT Technologies, Canada, Remote |  Startup B2B tech firm providing innovative video processing ASIC VPUs globally.

      Full-time
      2022 - Present 

      ◆ Established and executed digital marketing strategy for venture-funded tech company NETINT, integrating efforts across sales, product, and customer service teams using HubSpot CRM.

      ◆ Directed the overhaul and rapid expansion of the digital marketing department, driving lead generation, customer engagement, and revenue growth, with marketing contributing 80% of total revenue.

      ◆ Collaborated with the CMO and Creative Director on brand messaging and optimized sales funnel performance.

      ◆ Developed a data entry, analysis, and reporting system with the COO, reducing MQL to SQL time by 50%.

      ◆ Led a team of 11 with 3 agencies, coordinating BI tools, pipelines, and HubSpot CRM implementation.

      ◆ Managed partner relationships focusing on tradeshows, events, and co-promotional efforts.

      ◆ Grew LinkedIn Page followers from ~700 to 8,048, building a thriving online community from scratch.

      ◆ Led the implementation of HubSpot CRM, streamlining customer journey tracking and team collaboration.

      ◆ Set up key analytics tools like Google Analytics, ZoomInfo, HotJar, and Snitcher to monitor web traffic and user intent.

      ◆ Developed 20 hours of training programs, integrating marketing, sales, and customer service within HubSpot CRM.

      ◆ Created a newsletter to bridge the gap between marketing and technical teams, improving collaboration.

      ◆ Executed webinars and online symposiums, generating ~700 leads from two events.

      ◆ Managed PPC budgets, annual marketing finances, and introduced cost-effective account-based marketing strategies.

      ◆ Published thought leadership content in high-profile outlets, enhancing brand visibility.

      ◆ Implemented content strategies for lead generation and developed a knowledge hub targeting market segments.

      ◆ Conducted sequenced outreach via an ABM approach and implemented multi-level retargeting ad campaigns

          HEAD OF OPERATIONS

          Ultimate Tango, Boston, MA |  B2C and B2B academy offering immersive tango instruction via proprietary curriculums.

          Full-time
          2015 - 2022

          ◆ Managed and oversaw this subscription-as-a-service model, responsible for all aspects of marketing and operations including digital marketing initiatives with a team of 7 instructors, 4 marketing assistants, and administrative staff.

          ◆ Developed and managed annual marketing plan and budget, achieving market penetration and thought leadership through expertly crafted, SEO-optimized content published on major platforms.

          ◆ Managed relationships with external vendors, including accounting and cleaning services.

          ◆ Engineered an 800% increase in website traffic by revitalizing web content, optimizing user experience, and leveraging advanced analytics to understand and meet audience needs.

          ◆ Established a prominent online presence, brand authority, and thought leadership, as evidenced by features in major publications like Authority Magazine and Thrive Global and sustained a top-ranked industry blog with over 250 articles.

              MARKETING DIRECTOR | EVENTS & RENTALS COORDINATOR 

              Adelante LLC, New York, NY |  Creative spaces in the heart of NYC, supporting photo / film shoots and bespoke event hosting.


              Full-time
              2011 - 2015 

              ◆ Built and implemented competitive marketing strategy for 2 B2C and B2B multifunctional creative spaces in Manhattan, establishing marketing processes and personalized outreach.

              ◆ Directed both digital and analog / traditional marketing initiatives, elevating market presence and community interaction of each of these top-rated venues.

              ◆ Achieved a 400% increase in client retention and customer engagement through targeted promotional strategies.

              ◆ Spearheaded cross-functional campaigns that amplified local presence via partners-oriented event and co-promotions.

              ◆ Orchestrated staff, equipment rental, catering, and accommodation services for conferences, fairs, exhibits, training, and workshops that ranged from small panel discussions to events with over 600 participants.

                  Education

                  • Quantic School of Business and Technology
                    Executive MBA, Business, Management, Marketing, Sales, and Related Support Services
                    Nov 2020 - Feb 2022

                  • ThePower Business School
                    Master of Business Administration - MBA, Communication and Media Studies, Marketing, general
                    Sep 2020 - Jan 2022

                  • Akademia Sztuk Pięknych im. Jana Matejki w Krakowie
                    Master of Arts (M.A.), Art Conservation & Restoration
                    1998 - 2004

                  • Graphic and Graphic Design School in Lomza, Poland
                    Graphic Design and Illustration
                    1993 - 1998
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