Anita Flejter | Boston, MA | 347.228.7856 | anitaflejter@gmail.com | https://www.linkedin.com/in/anita-flejter/

Summary

  • Cross-functional collaboration skills with experience directing the overhaul and rapid expansion of the digital marketing department, driving lead generation, customer engagement, and revenue growth, with marketing contributing 80% of total revenue, further evidenced by a $4,000,000 increase in product sales.

  • Scaled dynamic communities and amplified customer bases, applying strong collaboration and data-driven decision-making to maximize engagement and retention on limited budgets by over 500% using targeted A/B testing and robust social media campaigns.

  • Developed and executed multilevel retargeting campaigns and LinkedIn newsletter strategies, managing $150K annual budgets and CRM tools, while utilizing written communication and market analytics to generate over 2,000 leads and foster a consistent sales pipeline.

      Key Highlights

      • Social Media & Content Marketing: Expertise in crafting scroll-stopping content and scaling thought leadership across LinkedIn, videos, and webinars, driving engagement and brand visibility.

      • Revenue Growth & Strategy: Spearheaded digital marketing strategies that contributed to a $4M revenue increase, with a focus on e-commerce and subscription models.

      • Community & Engagement: Expanded digital communities by over 1000%, enhancing customer retention through innovative content and engagement strategies.

      • Lead Generation & Conversion: Generated 2000+ leads and 300 sales opportunities via targeted content strategies, optimizing conversion funnels.

      • Digital Marketing Leadership: Directed comprehensive digital marketing campaigns, integrating product marketing, CS, and design teams to support launches and campaigns.

          Work Experience

                Marketing Director and Digital Marketing Director Skills
                Gained as Director of Digital Marketing at NETINT Technologies and Head of Marketing & Operations at Ultimate Tango in Boston, MA

                • Established and executed a comprehensive digital marketing strategy for a global B2B tech startup, leveraging cross-functional collaboration and account-based marketing (ABM) expertise to drive lead generation, customer acquisition, and revenue growth, with marketing contributing 80% of total revenue.

                • Directed the rapid expansion and process optimization of the digital marketing department, leading a team of 11 and 3 agencies, while implementing HubSpot CRM and advanced analytics tools to streamline customer journey tracking and reduce MQL to SQL time by 50%.

                • Developed and managed core skills training initiatives and internal communications to improve team performance and cross-functional alignment, while executing webinars and online symposiums, which generated 700 leads and established thought leadership in the tech industry.

                • Contributed to mission-driven organizations, including Medford Arts Council (marketing support, and Polish Scouts (youth programming and leadership).

                    Marketing Director and Digital Marketing Director Skills
                    Gained as Director of Digital Marketing at NETINT Technologies and Head of Marketing & Operations at Ultimate Tango in Boston, MA

                    • Established and executed a comprehensive digital marketing strategy for a global B2B tech startup, leveraging cross-functional collaboration and account-based marketing (ABM) expertise to drive lead generation, customer acquisition, and revenue growth, with marketing contributing 80% of total revenue.

                    • Directed the rapid expansion and process optimization of the digital marketing department, leading a team of 11 and 3 agencies, while implementing HubSpot CRM and advanced analytics tools to streamline customer journey tracking and reduce MQL to SQL time by 50%.

                    • Developed and managed core skills training initiatives and internal communications to improve team performance and cross-functional alignment, while executing webinars and online symposiums, which generated 700 leads and established thought leadership in the tech industry.

                        Education

                        MSBA - Master of Science Business Analytics
                        Quantic School of Business and Technology, Washington, DC

                        Executive MBA - Master of Business Administration
                        Quantic School of Business and Technology, Washington, DC

                        MBA - Marketing, Communication, and Media Studies                                              
                        The Power Business School, Madrid 

                        Master of Arts in Art Conservation and Restoration   
                        Jan Matejko Academy of Fine Arts, Krakow 

                        Skills List

                          People Management

                          Sales Enablement

                          HubSpot / Salesforce

                          Project Management Skills

                          Performance Marketing

                          Revenue Growth

                          Technical Writing

                          Market Research

                          Content SEO & SEM

                          Collaboration Skills

                          Digital Marketing Strategy

                          GEM & AI optimization

                          A/B testing, SQL, Tableau

                          Digital Marketing Director

                          Growth Marketing

                          Marketing Director

                          Market Research

                          Stakeholder Engagement

                          Affiliations & Hobbies

                          • Member, HubSpot Admins

                          • Member, Write with AI

                          • HubSpot- Sales Hub, Marketing Hub, Rev Ops, ABM, Pipeline Generation Certifications

                          • PMA - Product Marketing Certification

                          • GTM Partners - Go To Market Certification

                          • thePower - The Power Business School – Sales

                          • Agile Education by Scrum Inc.™ - Registered Scrum Master™

                          • LinkedIn - B2B Marketing Foundations: Pricing Strategies

                          • LinkedIn - Comparing Agile versus Waterfall Project Management

                          • Harvard Business School Online - Negotiating

                          • LinkedIn - Using LinkedIn for Brand Awareness

                          • Argentine tango, dancing, art, painting, drawing, digital art

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